Through a Lens of Scarcity: Health Communication in a Low-Income Context - Couverture souple

Luetke Lanfer, Hanna

Couverture souple

ISBN 10 : 3658349131 ISBN 13 : 9783658349134

Editeur : Springer VS, 2021

Synopsis

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

A propos du livre

À propos de l'auteur

Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.

Détails de l'édition

• Éditeur: Springer VS
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 3658349131
• ISBN 13: 9783658349134
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 412
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; Allemagne