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Impacts of Customer Relationship Management on Development of Corporations - Couverture souple

Livre 2 sur 8: Gabler Theses

Moser, Martin A.

 
9783658358341: Impacts of Customer Relationship Management on Development of Corporations
Couverture souple
ISBN 10 : 3658358343 ISBN 13 : 9783658358341
Editeur : Springer Gabler, 2021

Synopsis

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2021
Langue
anglais
ISBN 10 
3658358343
ISBN 13 
9783658358341
Reliure
Broché
Numéro d'édition
1
Nombre de pages
164
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