Conference Proceedings Trends in Business Communication 2022 - Couverture souple

Couverture souple

ISBN 10 : 3658406186 ISBN 13 : 9783658406189

Editeur : Springer Gabler, 2023

Synopsis

The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

A propos du livre

À propos de l'auteur

​Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.
Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.
Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 3658406186
• ISBN 13: 9783658406189
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 256
• Éditeur: Schneckenleitner Peter, Reitberger Wolfgang, Brunner-Sperdin Alexandra
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Slevogtstraße 3-5; Heidelberg; 69126; Allemagne