Crm Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service - Couverture rigide

 
9783658457976: Crm Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service
Couverture rigide
ISBN 10 : 365845797X ISBN 13 : 9783658457976
Editeur : Springer Fachmedien Wiesbaden, 2025

Synopsis

In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sabine Kirchem is the Vice President of Marketing and Communications at DIGITALL (Karlsruhe, Germany). With 30 years of experience, she is well-versed in current trends and technologies. She has also written and published several studies, books, and numerous articles on Customer Management and Marketing.

Dr. Martin Stadelmann is an expert in advanced customer management and has been accompanying companies in multiple industries toward holistic CRM. He is an associate lecturer at the University of St. Gallen (Switzerland), and he has co-founded the executive education program "Master of Advanced Studies in CRM" at the Zurich University of Applied Sciences, as well as the Swiss CRM Expert Forum.

Mario Pufahl is Chief Sales Officer at DIGITALL and has over 20 years of digitalization experience for DAX, M-DAX, and medium-sized companies. He is a recognized expert, lecturer, management consultant and author of numerous articles, studies and books on sales, CRM and sales controlling.

David Laux is the CEO of DIGITALL, an active business angel and investor in innovative startups, and a member of the advisory board of several European companies. He is a respected visionary leader known for combining a growth focus with innovative thinking and a clear commitment to business objectives with a special human touch.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Fachmedien Wiesbaden
Date d'édition
2025
Langue
anglais
ISBN 10 
365845797X
ISBN 13 
9783658457976
Reliure
Relié
Nombre de pages
315
Éditeur
Kirchem Sabine, Stadelmann Martin, Pufahl Mario, Laux David
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9783658458003: CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service

Edition présentée

ISBN 10 :  3658458003 ISBN 13 :  9783658458003
Editeur : Springer, 2026
Couverture souple