Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses - Couverture souple

Kohne, Andreas; Komor, Ralf H.

 
9783658459697: Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses
Couverture souple
ISBN 10 : 3658459697 ISBN 13 : 9783658459697
Editeur : Springer Fachmedien Wiesbaden, 2024

Synopsis

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business - and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries.

Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Fachmedien Wiesbaden
Date d'édition
2024
Langue
anglais
ISBN 10 
3658459697
ISBN 13 
9783658459697
Reliure
Broché
Nombre de pages
90
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne