Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey - Couverture rigide

Kreutzer, Ralf T.

 
9783658461300: Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey
Couverture rigide
ISBN 10 : 3658461306 ISBN 13 : 9783658461300
Editeur : Springer Fachmedien Wiesbaden, 2024

Synopsis

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Fachmedien Wiesbaden
Date d'édition
2024
Langue
anglais
ISBN 10 
3658461306
ISBN 13 
9783658461300
Reliure
Relié
Nombre de pages
498
Coordonnées du fabricant
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