Toolbox Innovation Communication: Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed - Couverture souple

Hohenauer, Florian

Couverture souple

ISBN 10 : 3658465417 ISBN 13 : 9783658465414

Editeur : Springer, 2025

Synopsis

This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anticipates resistance, addresses possible negative impacts, and builds bridges to the future.

Florian Hohenauer's book is aimed at communication professionals and those who aspire to become one—especially all those who want to develop sustainable communication strategies and are willing to invest a little more time to establish a strong foundation for them.

Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, Gerrit Gericke, and Danijel Višević present their own strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools presented.

A propos du livre

À propos de l'auteur

Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 3658465417
• ISBN 13: 9783658465414
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Allemagne