Conference Proceedings Trends in Business Communication 2024 - Couverture souple

 
9783658477929: Conference Proceedings Trends in Business Communication 2024
Couverture souple
ISBN 10 : 365847792X ISBN 13 : 9783658477929
Editeur : Springer Gabler, 2025

Synopsis

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication, applied artificial intelligence and digital interaction.

Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.

Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2025
Langue
anglais
ISBN 10 
365847792X
ISBN 13 
9783658477929
Reliure
Broché
Nombre de pages
256
Éditeur
Schneckenleitner Peter, Reitberger Wolfgang, Brunner-Sperdin Alexandra
Coordonnées du fabricant
ProductSafety@springernature.com
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