Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market - Couverture souple

Kleinkes, Uwe

Couverture souple

ISBN 10 : 3658489693 ISBN 13 : 9783658489694

Editeur : Springer, 2025

Synopsis

This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps--from setting goals and analysis to planning, production, and management--while addressing the unique characteristics of the B2B sector.

This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed.

The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.

A propos du livre

À propos de l'auteur

Prof. Dr. Uwe Kleinkes is a professor of technology marketing at Hamm-Lippstadt University of Applied Sciences and has many years of experience in B2B marketing in various roles for small and medium-sized companies. He also successfully led marketing efforts for over 300 international SMEs as a part of a business network.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 3658489693
• ISBN 13: 9783658489694
• Reliure: Broché
• Nombre de pages: 152
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne