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Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of Ai - Couverture rigide

 
9783658491130: Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of Ai
Couverture rigide
ISBN 10 : 3658491132 ISBN 13 : 9783658491130
Editeur : Springer Gabler, 2026

Synopsis

Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.

Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. 

Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. 

Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2026
Langue
anglais
ISBN 10 
3658491132
ISBN 13 
9783658491130
Reliure
Relié
Nombre de pages
376
Éditeur
Boutsouki Christina, Hatzithomas Leonidas, Panopoulos Anastasios, Waiguny Martin K.J.
Coordonnées du fabricant
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