Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing - Couverture souple
Synopsis
This book presents the Digital Marketing Roadmap―a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Alexander Schwarz-Musch, PhD, is Professor of Marketing and Market Research as well as Program Director of the Master’s program in Business Development & Management at Carinthia University of Applied Sciences.
Alexander Tauchhammer, MA, built up global digital marketing at Dr. Oetker. Since 2020, he has held the endowed professorship for “Digital Transformation Management” at Carinthia University of Applied Sciences.
Bernhard Guetz, PhD, is Professor of Digital Marketing & Sales as well as Program Director of the Bachelor’s program in Digital Marketing & Sales at Carinthia University of Applied Sciences.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Quick Guide Digital Marketing Roadmap (Paperback)
Edité par
Springer Fachmedien Wiesbaden, Weisbaden, 2026
ISBN 10 : 3658508221
ISBN 13 : 9783658508227
Neuf
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Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This book presents the Digital Marketing Roadmapa practical framework that helps you plan, execute, and measure your companys marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783658508227
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Quick Guide Digital Marketing Roadmap
ISBN 10 : 3658508221
ISBN 13 : 9783658508227
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute, and measure your company s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement. 112 pp. Englisch. N° de réf. du vendeur 9783658508227
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Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, And Success Measurement Of Your Digital Marketing
Edité par
Springer Fachmedien Wiesbaden, 2026
ISBN 10 : 3658508221
ISBN 13 : 9783658508227
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Quick Guide Digital Marketing Roadmap
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Springer Verlag GmbH, 2026
ISBN 10 : 3658508221
ISBN 13 : 9783658508227
Neuf
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Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing
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Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing
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Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing
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Quick Guide Digital Marketing Roadmap
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Springer VS, Springer Apr 2026, 2026
ISBN 10 : 3658508221
ISBN 13 : 9783658508227
Neuf
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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book presents the Digital Marketing Roadmapa practical framework that helps you plan, execute, and measure your companys marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 128 pp. Englisch. N° de réf. du vendeur 9783658508227
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Quick Guide Digital Marketing Roadmap : Analysis, Concept Development, and Success Measurement of Your Digital Marketing
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute, and measure your company s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement. N° de réf. du vendeur 9783658508227
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