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MarTech, AI, & Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology - Couverture souple
Synopsis
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages? This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often¿overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes. The Marketing Technology Framework serves as the structured foundation-from data strategy and smart segmentation to seamless cross¿channel customer interaction. Numerous real¿world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth. ContentsWhy MarTech is the future of marketing Know Phase: Building a solid data foundation Analyze Phase: Understanding and predicting customer behavior Orchestrate Phase: Creating a unified experience across all channels Engage & Measure Phase: Measuring and optimizing marketing activities Artificial Intelligence and automation in marketing
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Prof. Dr. Andreas Fuchs is a Professor of Marketing and Digital Business at the Technical University of Applied Sciences Würzburg-Schweinfurt and a leading expert in marketing technology, marketing automation, and artificial intelligence. He is a keynote speaker and author, and publishes one of the leading marketing newsletters on Substack, "Future of Marketing", available at futureofmarketing.de Previously, he co founded a company in the field of marketing automation and held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises. This rare combination of professor, entrepreneur, and author allows him to bridge science and practice and to provide clear orientation on how marketing is reinventing itself.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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MarTech, AI, & Automation: The Future of Marketing (Paperback)
Edité par
Springer Fachmedien Wiesbaden, Weisbaden, 2026
ISBN 10 : 3658511656
ISBN 13 : 9783658511654
Neuf
Paperback
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Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?This book combines scientifically grounded insights with practical best practices and helps bring clarity to the oftenoverwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundationfrom data strategy and smart segmentation to seamless crosschannel customer interaction. Numerous realworld examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783658511654
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MarTech, AI, & Automation: The Future of Marketing
ISBN 10 : 3658511656
ISBN 13 : 9783658511654
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundation-from data strategy and smart segmentation to seamless cross channel customer interaction. Numerous real world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketing 216 pp. Englisch. N° de réf. du vendeur 9783658511654
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MarTech, AI,& Automation: The Future of Marketing
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ISBN 10 : 3658511656
ISBN 13 : 9783658511654
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MarTech, AI, & Automation: The Future of Marketing (Paperback)
Edité par
Springer Fachmedien Wiesbaden, Weisbaden, 2026
ISBN 10 : 3658511656
ISBN 13 : 9783658511654
Neuf
Paperback
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Paperback. Etat : new. Paperback. Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?This book combines scientifically grounded insights with practical best practices and helps bring clarity to the oftenoverwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundationfrom data strategy and smart segmentation to seamless crosschannel customer interaction. Numerous realworld examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketing Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9783658511654
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MarTech, AI, & Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology
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MarTech, AI, & Automation: The Future of Marketing : Understanding, Applying, and Scaling Marketing Technology
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundation-from data strategy and smart segmentation to seamless cross channel customer interaction. Numerous real world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketing. N° de réf. du vendeur 9783658511654
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MarTech, AI, & Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology
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MarTech, AI, & Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology
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MarTech, AI, & Automation: The Future of Marketing
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often¿overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundation-from data strategy and smart segmentation to seamless cross¿channel customer interaction. Numerous real¿world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketingSpringer Nature Customer Service Center GmbH, Europaplatz 3,69115 Heidelberg, Germany, Heidelberg 236 pp. Englisch. N° de réf. du vendeur 9783658511654
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MarTech, AI, & Automation: The Future of Marketing (Paperback)
Edité par
Springer Fachmedien Wiesbaden, Weisbaden, 2026
ISBN 10 : 3658511656
ISBN 13 : 9783658511654
Neuf
Paperback
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?This book combines scientifically grounded insights with practical best practices and helps bring clarity to the oftenoverwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundationfrom data strategy and smart segmentation to seamless crosschannel customer interaction. Numerous realworld examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.ContentsWhy MarTech is the future of marketingKnow Phase: Building a solid data foundationAnalyze Phase: Understanding and predicting customer behaviorOrchestrate Phase: Creating a unified experience across all channelsEngage & Measure Phase: Measuring and optimizing marketing activitiesArtificial Intelligence and automation in marketing Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9783658511654
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