Ethical Dimensions in Advertising: A Perceptual Study - Couverture souple

Sharma, Rishi Raj

 
9783659125287: Ethical Dimensions in Advertising: A Perceptual Study
Couverture souple
ISBN 10 : 3659125288 ISBN 13 : 9783659125287
Editeur : LAP Lambert Academic Publishing, 2012

Synopsis

Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising,etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics.

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À propos de l'auteur

Rishi Raj Sharma is Sr. Assistant Professor and Incharge at Department of Business Management, Guru Nanak Dev University, Regional Campus, Gurdaspur. He received his MBA and PhD degrees both from Guru Nanak Dev University, Amritsar. His areas of expertise and research interests are Marketing, Advertising and Consumer Research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659125288
ISBN 13 
9783659125287
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
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