Customer Retention Strategies For Promoting The Ioc Xtra Card: A study about Market Potential at Coimbatore District - Couverture souple

M., Malarkodi; K., Mahendran; K., Bharathi

 
9783659131349: Customer Retention Strategies For Promoting The Ioc Xtra Card: A study about Market Potential at Coimbatore District
Couverture souple
ISBN 10 : 3659131342 ISBN 13 : 9783659131349
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The objectives of the study were to analyze the general characteristics of IOC Xtra card users; to examine the usage pattern of IOC Xtra card; to estimate the market potential of the IOC Xtra card; to examine the attitude of the customers towards promotional programmes and brands; to suggest appropriate strategies for retaining the customers and to increase the use of IOC Xtra card in the Coimbatore city. Considering the possession of vehicles by the customers and willingness of the customers to purchase the card in future, the potential customers were estimated to be 1,57,924. The second and third cluster customers accounted more potential customers when compared to the other clusters.Among the users 31 per cent suggested the problems as poor machine maintenance and advertisement in TV, radio and newspapers. Among the non users, 26 per cent of the users suggested media of advertisement as hoardings and wall paintings in the outlet followed by 21 per cent of the customers suggested as placing hoardings in some important places and advertisements in TV, radio and newspapers for promoting the sale and use of IOC Xtra card.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The objectives of the study were to analyze the general characteristics of IOC Xtra card users; to examine the usage pattern of IOC Xtra card; to estimate the market potential of the IOC Xtra card; to examine the attitude of the customers towards promotional programmes and brands; to suggest appropriate strategies for retaining the customers and to increase the use of IOC Xtra card in the Coimbatore city. Considering the possession of vehicles by the customers and willingness of the customers to purchase the card in future, the potential customers were estimated to be 1,57,924. The second and third cluster customers accounted more potential customers when compared to the other clusters.Among the users 31 per cent suggested the problems as poor machine maintenance and advertisement in TV, radio and newspapers. Among the non users, 26 per cent of the users suggested media of advertisement as hoardings and wall paintings in the outlet followed by 21 per cent of the customers suggested as placing hoardings in some important places and advertisements in TV, radio and newspapers for promoting the sale and use of IOC Xtra card.

Biographie de l'auteur

I am M.Malarkodi, Assistant Professor(HRM), woring in the Department of Trade and Intellectual Property, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. Doing my Ph.D in Management with the specialisation of Human Resource Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659131342
ISBN 13 
9783659131349
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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