Building a Sustainable Business Strategy: A Guide for Managers and Business Students - Couverture souple

Berete, Moussa; Azzellino, Dayner

Couverture souple

ISBN 10 : 365913533X ISBN 13 : 9783659135330

Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Written for organizational leaders and business graduate students, this book is a great guide on planning and implementing a business strategy that will lead to success in the present without jeopardizing the future (Sustainable Business Strategy). The book is organized in three parts. The first part covers the principles of traditional strategic planning and strategic intent, and how to use best practices of the two types of strategies for competitive advantage. The second part of the book covers the complexity analysis of organizations. This analysis includes systems thinking, complex adaptive systems, and fitness landscape analysis using real business examples. Finally, the third part covers sustainability analysis and corporate social responsibility. What makes this third part special is that it includes perspectives of experienced business executives and scholar practitioners from USA, Canada, Australia, Europe, Asia, and the Caribbean. Whether you are a business student, practitioner, or scholar, you will find this book very helpful.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 365913533X
• ISBN 13: 9783659135330
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
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