Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands - Couverture souple

Chen, Haidong; Sadeque, Saalem

 
9783659140068: Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands
Couverture souple
ISBN 10 : 3659140066 ISBN 13 : 9783659140068
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.

Biographie de l'auteur

Mr. Haidong Chen has worked in multinational companies to research consumer insight for years. This article is based on his postgraduate studies regarding to consumer price perception dimension that includes value consciousness, price consciousness, and price-quality association factors.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659140066
ISBN 13 
9783659140068
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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