Articles liés à Marketing Management: Basic Concepts

Marketing Management: Basic Concepts - Couverture souple

Tewari Nandi, Veena

 
9783659145797: Marketing Management: Basic Concepts
Couverture souple
ISBN 10 : 3659145793 ISBN 13 : 9783659145797
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This is not an ordinary work from a Marketing Professor but its a much thought over result of teaching and practicing marketing. The author knows the difficulty of people who come from totally technical background and have intention to do good in Marketing and Managment. This book is a successful attempt to teach Marketing Concepts to Non MBAs. Approachable and Understanding for those who intend to pursue higher studies in Marketing. In todays environment no product can be sold off with out the service component and vice versa, this book addresses the Marketing concepts in an applicable way, with which a person can relate easily. The concepts and expressions are ina very easy language and in the last of the book, a dictionary of all Marketing concepts have been given, which are being used normally by the Marketing Professioanls. MUST HAVE!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This is not an ordinary work from a Marketing Professor but its a much thought over result of teaching and practicing marketing. The author knows the difficulty of people who come from totally technical background and have intention to do good in Marketing and Managment. This book is a successful attempt to teach Marketing Concepts to Non MBAs. Approachable and Understanding for those who intend to pursue higher studies in Marketing. In todays environment no product can be sold off with out the service component and vice versa, this book addresses the Marketing concepts in an applicable way, with which a person can relate easily. The concepts and expressions are ina very easy language and in the last of the book, a dictionary of all Marketing concepts have been given, which are being used normally by the Marketing Professioanls. MUST HAVE!

Biographie de l'auteur

Presently working as a faculty member and the head of Centre for Corporate Citizenship in the Asia Pacific Institute of Management,New Delhi. she has a mixed experience of more than a decade in teaching, research and consultancy in India, Middle East, North Africa, South East Asia and Europe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659145793
ISBN 13 
9783659145797
Reliure
Broché
Nombre de pages
156
Coordonnées du fabricant
non disponible
Personne responsable
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