Effectiveness of Contraceptives Advertisement through Electronic Media: A study of Males' Perspective, conducted in District Gujrat, Pakistan - Couverture souple

Aslam, Faheem; Sajid, Rizwan; Shahid, Kashif

Couverture souple

ISBN 10 : 3659149772 ISBN 13 : 9783659149771

Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This study was conducted to evaluate the effectiveness of advertisement of contraceptives through Electronic Media among married males in District Gujrat. Other objectives of the study were to perceive the perception of males about advertisement of contraceptives and their frequency of contraceptive use for themselves and for their spouses as well as to identify the factors which are inhibitors for social marketing of contraceptives through electronic media. It was a field survey for which mixed sampling technique was used and randomly one rural and one urban union councils of District Gujrat were selected. Currently married males with the age limit of 40 years were selected. The overall perception and effectiveness of advertisement of contraceptives through electronic media was found significant among respondents but frequency of contraceptive usage was found on lower side. Religion was found as major inhibitor in advertisement of contraceptive advertisements through electronic media. It was suggested to focus males, religious leaders and private sector television channels in future population policies for better results.

A propos du livre

À propos de l'auteur

Serving as Assistant Director Planning & Development at University of Gujrat, Pakistan. He graduated in Population Sciences from University of Gujrat. Reproductive Health is his specialty. His areas of interests are Policy Planning, Family Planning & Reproductive Health issues of Pakistan, their determinants and implications in society.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3659149772
• ISBN 13: 9783659149771
• Reliure: Broché
• Nombre de pages: 156
• Coordonnées du fabricant: non disponible
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