Strategy Made Easy: Introducing a new strategy model - Couverture souple

Moin, S. M. A.

 
9783659153464: Strategy Made Easy: Introducing a new strategy model
Couverture souple
ISBN 10 : 365915346X ISBN 13 : 9783659153464
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

“STRATEGY MADE EASY” will alleviate your fears on strategy! When it comes to conceptualisation, strategy is an art but when it comes to formulation it is a science. This book makes strategy formulation easy by introducing a new strategy formulation model grounded from strategy literature. The author brings valuable insights about strategy from the perspectives of theorists, academics, practitioners, and great corporate leaders. This book also demonstrates the use of some of the powerful strategy tools; the testing of a new strategy model on the ground; and gives an example of a step by step approach used to develop strategy for a Scottish company. “STRATEGY MADE EASY” will facilitate the work of strategy consultants, enabling organisations to think strategically. Students studying Strategic Management such as MBA students will find it a valuable resource. The book is also for the more casual readers want to learn some of the basics of strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

“STRATEGY MADE EASY” will alleviate your fears on strategy! When it comes to conceptualisation, strategy is an art but when it comes to formulation it is a science. This book makes strategy formulation easy by introducing a new strategy formulation model grounded from strategy literature. The author brings valuable insights about strategy from the perspectives of theorists, academics, practitioners, and great corporate leaders. This book also demonstrates the use of some of the powerful strategy tools; the testing of a new strategy model on the ground; and gives an example of a step by step approach used to develop strategy for a Scottish company. “STRATEGY MADE EASY” will facilitate the work of strategy consultants, enabling organisations to think strategically. Students studying Strategic Management such as MBA students will find it a valuable resource. The book is also for the more casual readers want to learn some of the basics of strategy.

Biographie de l'auteur

S M A Moin, MBA (Strathclyde) is the CEO of Tomorrow’s Manager UK. He has advised esteemed organisations on strategy and branding; and within a $4 billion international project (SME-4). Currently he is doing a PhD at the University of Nottingham. Moin is a former LEA Governor (Hounslow, UK) and a Lieutenant Commander of Bangladesh Navy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
365915346X
ISBN 13 
9783659153464
Reliure
Broché
Nombre de pages
172
Coordonnées du fabricant
non disponible
Personne responsable
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