New Product Forecasting: Judgmental, Statistical and Combination methods - Couverture souple

Dyussekeneva, Karima; Meeran, Sheik

 
9783659179532: New Product Forecasting: Judgmental, Statistical and Combination methods
Couverture souple
ISBN 10 : 3659179531 ISBN 13 : 9783659179532
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book contains comprehensive analysis of the methods used in new product forecasting, which would provide higher accuracy in managerial practice. These methods include statistical, judgmental and combination methods. For ease of use in managerial practice the book maintains the simplicity in use of difficult concepts. A popular idea of using analogous product data for forecasting sales of a target product has been researched and evaluated. Three methods of new product forecasting were selected for this purpose and their suitability is compared with other existing methods and rigorous evaluation of academic research in this area is carried out and appropriate recommendation made. The selected methods balance sophistication with the easiness for the company managers to understand and use them. It contains the results of a practical research with real sales data in a high technology industry of the US market for the time period from 1946 up to present times. The book provides detailed analysis of the pros and cons of all the methods tested and may well serve as one of the essential resources for a forecasting manager.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book contains comprehensive analysis of the methods used in new product forecasting, which would provide higher accuracy in managerial practice. These methods include statistical, judgmental and combination methods. For ease of use in managerial practice the book maintains the simplicity in use of difficult concepts. A popular idea of using analogous product data for forecasting sales of a target product has been researched and evaluated. Three methods of new product forecasting were selected for this purpose and their suitability is compared with other existing methods and rigorous evaluation of academic research in this area is carried out and appropriate recommendation made. The selected methods balance sophistication with the easiness for the company managers to understand and use them. It contains the results of a practical research with real sales data in a high technology industry of the US market for the time period from 1946 up to present times. The book provides detailed analysis of the pros and cons of all the methods tested and may well serve as one of the essential resources for a forecasting manager.

Biographie de l'auteur

holds a PhD in business studies from the University of Bath and an MBA from Durham University. Her extensive experience in the field of sales and marketing served as a basis for her latest research in New Product forecasting. Currently she advises companies on sales analysis and forecasting.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659179531
ISBN 13 
9783659179532
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
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