Image has become a commodity, an essential asset both to individuals and organizations. When image is threatened, we are compelled to do repair work to help us save face. In the 1990s, William Benoit developed an encompassing theory of image restoration, guiding us through the different options available to organizations and individuals involved in a crisis. However, the study of image restoration has traditionally remained highly ethnocentric, focused on Western culture and assuming that individuals and organizations respond to crises in similar ways, regardless of the particular aspects of the culture to which they belong. This study applies Hofstede’s model of cultural differences to Benoit’s theory of image restoration. Specifically, it analyzes the examples of two politicians involved in sexual scandals: John Edwards, from the United States, and Dominique Strauss-Khan, from France. It concludes that cultural context is extremely important in the study of image restoration and that cultural and media variables play an important role in the effectiveness of image repair strategies.
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Image has become a commodity, an essential asset both to individuals and organizations. When image is threatened, we are compelled to do repair work to help us save face. In the 1990s, William Benoit developed an encompassing theory of image restoration, guiding us through the different options available to organizations and individuals involved in a crisis. However, the study of image restoration has traditionally remained highly ethnocentric, focused on Western culture and assuming that individuals and organizations respond to crises in similar ways, regardless of the particular aspects of the culture to which they belong. This study applies Hofstede’s model of cultural differences to Benoit’s theory of image restoration. Specifically, it analyzes the examples of two politicians involved in sexual scandals: John Edwards, from the United States, and Dominique Strauss-Khan, from France. It concludes that cultural context is extremely important in the study of image restoration and that cultural and media variables play an important role in the effectiveness of image repair strategies.
Isabel Artime is senior program coordinator at the Center for Hemispheric Policy at the University of Miami. Previously, she worked in international media. Isabel holds a Master of Arts in Public Relations and a Master of Arts in International Administration from the University of Miami, and a B.A. in History from the University of Oviedo, Spain.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Artime IsabelIsabel Artime is senior program coordinator at the Center for Hemispheric Policy at the University of Miami. Previously, she worked in international media. Isabel holds a Master of Arts in Public Relations and a Master o. N° de réf. du vendeur 5138218
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Image has become a commodity, an essential asset both to individuals and organizations. When image is threatened, we are compelled to do repair work to help us save face. In the 1990s, William Benoit developed an encompassing theory of image restoration, guiding us through the different options available to organizations and individuals involved in a crisis. However, the study of image restoration has traditionally remained highly ethnocentric, focused on Western culture and assuming that individuals and organizations respond to crises in similar ways, regardless of the particular aspects of the culture to which they belong. This study applies Hofstede s model of cultural differences to Benoit s theory of image restoration. Specifically, it analyzes the examples of two politicians involved in sexual scandals: John Edwards, from the United States, and Dominique Strauss-Khan, from France. It concludes that cultural context is extremely important in the study of image restoration and that cultural and media variables play an important role in the effectiveness of image repair strategies. N° de réf. du vendeur 9783659189449
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Image has become a commodity, an essential asset both to individuals and organizations. When image is threatened, we are compelled to do repair work to help us save face. In the 1990s, William Benoit developed an encompassing theory of image restoration, guiding us through the different options available to organizations and individuals involved in a crisis. However, the study of image restoration has traditionally remained highly ethnocentric, focused on Western culture and assuming that individuals and organizations respond to crises in similar ways, regardless of the particular aspects of the culture to which they belong. This study applies Hofstede s model of cultural differences to Benoit s theory of image restoration. Specifically, it analyzes the examples of two politicians involved in sexual scandals: John Edwards, from the United States, and Dominique Strauss-Khan, from France. It concludes that cultural context is extremely important in the study of image restoration and that cultural and media variables play an important role in the effectiveness of image repair strategies. 72 pp. Englisch. N° de réf. du vendeur 9783659189449
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Taschenbuch. Etat : Neu. Neuware -Image has become a commodity, an essential asset both to individuals and organizations. When image is threatened, we are compelled to do repair work to help us save face. In the 1990s, William Benoit developed an encompassing theory of image restoration, guiding us through the different options available to organizations and individuals involved in a crisis. However, the study of image restoration has traditionally remained highly ethnocentric, focused on Western culture and assuming that individuals and organizations respond to crises in similar ways, regardless of the particular aspects of the culture to which they belong. This study applies Hofstede¿s model of cultural differences to Benoit¿s theory of image restoration. Specifically, it analyzes the examples of two politicians involved in sexual scandals: John Edwards, from the United States, and Dominique Strauss-Khan, from France. It concludes that cultural context is extremely important in the study of image restoration and that cultural and media variables play an important role in the effectiveness of image repair strategies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. N° de réf. du vendeur 9783659189449
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