Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits - Couverture souple

Pettinga, Deidre

 
9783659211096: Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits
Couverture souple
ISBN 10 : 3659211095 ISBN 13 : 9783659211096
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals’ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff’s attorney advertising.

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Présentation de l'éditeur

This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals’ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff’s attorney advertising.

Biographie de l'auteur

Deidre Pettinga teaches Marketing at the University of Indianapolis. She has a BS and MBA from Butler University and a MA and PhD from Fielding Graduate University. She has twenty-plus years experience in marketing and advertising. Her articles have appeared in a number of journals and she has presented papers before a variety of audiences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659211095
ISBN 13 
9783659211096
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
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