Application of Roger's Thoery of Diffusion of Innovation in Pakistan: Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach - Couverture souple

Khan, Aqsa Iram

 
9783659213717: Application of Roger's Thoery of Diffusion of Innovation in Pakistan: Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach
Couverture souple
ISBN 10 : 3659213713 ISBN 13 : 9783659213717
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659213713
ISBN 13 
9783659213717
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
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