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Application of Roger's Thoery of Diffusion of Innovation in Pakistan: Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach - Couverture souple
Synopsis
The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation.
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Application of Roger's Thoery of Diffusion of Innovation in Pakistan
Edité par
LAP Lambert Academic Publishing Sep 2012, 2012
ISBN 10 : 3659213713
ISBN 13 : 9783659213717
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation. 112 pp. Englisch. N° de réf. du vendeur 9783659213717
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Application of Roger's Thoery of Diffusion of Innovation in Pakistan : Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3659213713
ISBN 13 : 9783659213717
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation. N° de réf. du vendeur 9783659213717
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Application of Roger s Thoery of Diffusion of Innovation in Pakistan
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3659213713
ISBN 13 : 9783659213717
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Khan Aqsa IramAqsa Khan specialises in Mass Communication and has been a Gold Medalist in both M.Phil and M.A degrees. She is currently lecturing at the Institute of Communication Studies of Bahauddin Zakariya University in Multan ci. N° de réf. du vendeur 5140200
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Application of Roger's Thoery of Diffusion of Innovation in Pakistan
Edité par
LAP LAMBERT Academic Publishing Sep 2012, 2012
ISBN 10 : 3659213713
ISBN 13 : 9783659213717
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 112 pp. Englisch. N° de réf. du vendeur 9783659213717
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Application of Roger's Thoery of Diffusion of Innovation in Pakistan | Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3659213713
ISBN 13 : 9783659213717
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Application of Roger's Thoery of Diffusion of Innovation in Pakistan | Adoption of Cellular Phone Technology in Pakistan: A Diffusion of Innovation Approach | Aqsa Iram Khan | Taschenbuch | 112 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659213717 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 106238722
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