Articles liés à Diffusion of Innovation, Fashion and Attitude while...

Diffusion of Innovation, Fashion and Attitude while Buying an iPhone - Couverture souple

Pirayesh, Ali

 
9783659215513: Diffusion of Innovation, Fashion and Attitude while Buying an iPhone
Couverture souple
ISBN 10 : 3659215511 ISBN 13 : 9783659215513
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Globalization of market, fast pace of technology, choice of consumers’ fashion tendencies and all the challenges and changes in the world of business have made a great deal of effect on most of the organizations and industries, especially multinational companies to consider any detail even of small importance as a competitive advantage to take over the others and change hands of the international market. Accordingly, Multinational brands are seeking to understand the consumption behavior of the people in every region of the world to adapt their products and services. In this book consumers’ adoption process of a product that possesses both attributes of technology and fashion is assessed - This innovative and high-tech product is iPhone. Consumer characteristics of innovativeness and fashion orientation are tested on consumers’ adoption of an iPhone. At the same time, the effect of their attitudes on purchasing an iPhone is exclusively tested. Findings are quiet interesting and grounded on a new model. This model and its instrument are designed in a way to be applicable for different countries, different cultures and different innovative and high-tech products like iPhone.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Globalization of market, fast pace of technology, choice of consumers’ fashion tendencies and all the challenges and changes in the world of business have made a great deal of effect on most of the organizations and industries, especially multinational companies to consider any detail even of small importance as a competitive advantage to take over the others and change hands of the international market. Accordingly, Multinational brands are seeking to understand the consumption behavior of the people in every region of the world to adapt their products and services. In this book consumers’ adoption process of a product that possesses both attributes of technology and fashion is assessed - This innovative and high-tech product is iPhone. Consumer characteristics of innovativeness and fashion orientation are tested on consumers’ adoption of an iPhone. At the same time, the effect of their attitudes on purchasing an iPhone is exclusively tested. Findings are quiet interesting and grounded on a new model. This model and its instrument are designed in a way to be applicable for different countries, different cultures and different innovative and high-tech products like iPhone.

Biographie de l'auteur

Ali Pirayesh is an MBA in International Business from Malaysia's Top Business School; Graduate School of Management at University of Putra Malaysia. He is of working experience in World's famous International Companies like JWT, Euro RSCG and Renault.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659215511
ISBN 13 
9783659215513
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne