Consumer Demographics, Retail Store Attributes and Store Choice: Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan - Couverture souple

Gull, Shamaila; Saeed, Haroon

 
9783659217432: Consumer Demographics, Retail Store Attributes and Store Choice: Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan
Couverture souple
ISBN 10 : 3659217433 ISBN 13 : 9783659217432
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer’s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer’s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.

Biographie de l'auteur

Ms. Shamaila Gull has been working as lecturer at University of the Punjab since 2005. Her specialization is in Marketing. Her several research manuscripts have been published by different international publishers. Second author, Mr. Haroon Saeed has recently graduated from PU and did his final thesis under the supervision of Ms. Shamaila Gull.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659217433
ISBN 13 
9783659217432
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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