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Service Is Power: An Exploring Service Quality in Hotel’s Business, Yunnan, China - Couverture souple

Xiangyu, Li

 
9783659217807: Service Is Power: An Exploring Service Quality in Hotel’s Business, Yunnan, China
Couverture souple
ISBN 10 : 3659217808 ISBN 13 : 9783659217807
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This is a Service Ecominic moment. Quality of service frequent influences a performace of a hotel and we do belive that the service occupise a significant role in hotel's management.Thus it is worth to research.This study seeks to evaluate the service quality of hotels in the Yunnan province of China and to explore the effects of changes in service quality on customer satisfaction, customer loyalty, and brand image. This study uses both quantitative and qualitative methodologies. A total of 412 questionnaires were returned by study participants and Structural Equation Modelling techniques were used to analyze the data received. Qualitative data collection primarily consisted of in-depth, face-to-face interviews. This study yielded the following results: First, service quality has a positive effect on customer satisfaction, customer loyalty and brand image. Second, customer satisfaction has positive effects on customer loyalty and brand image. Third, customer loyalty has a positive effect on brand image. Finally, by researching the service quality in Yunnan’s hotels, this study has provided a reference for hotel service quality management in Yunnan province.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This is a Service Ecominic moment. Quality of service frequent influences a performace of a hotel and we do belive that the service occupise a significant role in hotel's management.Thus it is worth to research.This study seeks to evaluate the service quality of hotels in the Yunnan province of China and to explore the effects of changes in service quality on customer satisfaction, customer loyalty, and brand image. This study uses both quantitative and qualitative methodologies. A total of 412 questionnaires were returned by study participants and Structural Equation Modelling techniques were used to analyze the data received. Qualitative data collection primarily consisted of in-depth, face-to-face interviews. This study yielded the following results: First, service quality has a positive effect on customer satisfaction, customer loyalty and brand image. Second, customer satisfaction has positive effects on customer loyalty and brand image. Third, customer loyalty has a positive effect on brand image. Finally, by researching the service quality in Yunnan’s hotels, this study has provided a reference for hotel service quality management in Yunnan province.

Biographie de l'auteur

Mr. Xiangyu Li has obtained his Master degree of MBA in Burapha University of Thailand in 2012, he has been researched hotel's service management in Yunnan of China for one year, and finally the research: "Service Is Power: Exploring Service Quality in Hotel’s Business,Yunnan, China" has published in International Business Research at May, 2012.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659217808
ISBN 13 
9783659217807
Reliure
Broché
Nombre de pages
144
Éditeur
Jarinto Krit
Coordonnées du fabricant
non disponible
Personne responsable
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