Service Quality: A Case Study of Stock Broking Firms: Analytical Study of Service Quality Models - Couverture souple

Shergill, Sarabjit Singh

 
9783659217999: Service Quality: A Case Study of Stock Broking Firms: Analytical Study of Service Quality Models
Couverture souple
ISBN 10 : 3659217999 ISBN 13 : 9783659217999
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book explains the recent scenario of stock broking firms in India.It helps to identify the service quality Gaps in the stock broking firms and to study the reasons for the longevity of consumers associated with the stock broking firms.It will help the stock broking firms to improve the service quality and helps in understanding the customer’s expectations regarding the service quality. In this book the “Descriptive Research Study” has been used. The basic aim is to gain familiarity and to achieve new insights along with describing the existing facts.In the present work, the author have made use of primary data collected through questionnaire and for secondary data, author has also used information available on various web-portals. A lot of statistical tools and techniques are used according to the requirement of the study.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book explains the recent scenario of stock broking firms in India.It helps to identify the service quality Gaps in the stock broking firms and to study the reasons for the longevity of consumers associated with the stock broking firms.It will help the stock broking firms to improve the service quality and helps in understanding the customer’s expectations regarding the service quality. In this book the “Descriptive Research Study” has been used. The basic aim is to gain familiarity and to achieve new insights along with describing the existing facts.In the present work, the author have made use of primary data collected through questionnaire and for secondary data, author has also used information available on various web-portals. A lot of statistical tools and techniques are used according to the requirement of the study.

Biographie de l'auteur

The author is a specialist in the area of marketing. He is highly qualified with B.SC. economics (honours), P.G. diploma in international business, M. Com., MBA, M.Phil.(Management). He has written more than 30 research papers. He has work experience in well known stock broking firm before entering in the field of teaching & research in management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659217999
ISBN 13 
9783659217999
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
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