Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment - Couverture souple

Pandey, Jatin; Pathak, Darshna

 
9783659219795: Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment
Couverture souple
ISBN 10 : 3659219797 ISBN 13 : 9783659219795
Editeur : LAP Lambert Academic Publishing, 2012

Synopsis

Mathematics have aided managers in decision making by providing a tools to make informed decisions. The book addresses two problems faced by a manager through cases. Case 1 deals with the problem of Targeting in the Segmenting Targeting and positioning. Many approaches to segmentation exist but few are available to help manager decide on which segments to target or rather which ones to avoid. Case 2 deals with the capital budgeting process i.e. selection of projects amongst many projects .The standard aids of capital budgeting are examined and a collaborative approach combing most of them is used to arrive at a decision on whether to invest in a project or not. Both cases use rough set theory to arrive at a quantifiable solution to aid in the decision making. Mrs. Darshana Pathak would like to thank her parents and family for their love and support, her husband Mr. Bharat Joshi for much needed encouragement. Mr. Jatin Pandey would like to thank his parents Mr. S.C. Pandey and Mrs. Hema Pandey for their love and support and his sister Miss. Nayna Garg for her encouragement and inputs throughout the completion of this book.

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À propos de l?auteur

Darshana Pathak holds M.Tech in Computer Science and M.Sc. in Mathematical Science. Jatin Pandey holds B.E. in Computer Science and M.B.A. in Marketing Management.Their research interests are in application of quantitative methods to aid decision making and quantification of abstract constructs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659219797
ISBN 13 
9783659219795
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
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