Female Consumer Behavior: Regarding Apparel Cloth - Couverture souple

Karnavat, Bhagvan; Deliya, Mitulkumar; Parmar, Bhavesh

 
9783659221859: Female Consumer Behavior: Regarding Apparel Cloth
Couverture souple
ISBN 10 : 3659221856 ISBN 13 : 9783659221859
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The objective is to study of female consumers’ perception regarding functional and psychological attributes govern a consumer’s choice of an Apparel Retail Outlet. We also study reasons behind buying branded apparels. Toward this we first make specific research hypotheses based on the functional and psychological attributes. Next we describe the descriptive design used to test these hypotheses. Then we have used non probability convenience sampling method and the sample size taken is 134 female respondents. This project is about the female consumer behavior for organized apparel store and for this we have used the Questionnaire survey method for the research purpose. Then the results, based on analysis of data collected are presented. Finally, we conclude our objectives based on result of analysis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659221856
ISBN 13 
9783659221859
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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