Articles liés à Interactive platform as marketing tool: Applications...

Interactive platform as marketing tool: Applications and relevance for International Education - Couverture souple

Shah, Faisal

 
9783659239335: Interactive platform as marketing tool: Applications and relevance for International Education
Couverture souple
ISBN 10 : 365923933X ISBN 13 : 9783659239335
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master’s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master’s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

Biographie de l'auteur

Faisal Shah is a practitioner and scholar of Design. Graduate of University of Westminster, London, with an MSc in Animation, he currently works as lecturer in Sultanate of Oman. His areas of interest include design, animation and convergent art arising from the fusion of natural and digital media.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
365923933X
ISBN 13 
9783659239335
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne