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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels: an Investigation of Consumers' Beliefs and Intention - Couverture souple

Lidovskikh, Natalia

 
9783659251382: Exploaring and Predicting Attitude and Behaviour Towards Green Hotels: an Investigation of Consumers' Beliefs and Intention
Couverture souple
ISBN 10 : 3659251380 ISBN 13 : 9783659251382
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company’s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Reseña del editor

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company’s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers.

Biografía del autor

Natalia Lidovskikh graduated Hospitality Institute in Switzerland. Completed Master degree in England majoring Marketing Management. In 2010 moved to China, where she was involved in PR and Advertising. At the same time founded social marketing company in Shanghai. Currently she is on her way of establishing her own advertising agency in Canada.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659251380
ISBN 13 
9783659251382
Reliure
Tapa blanda
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
non disponible