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Being Small and Managing Communities: An explorative study on how SMEs utilize community management to communicate - Couverture souple

Linte, Thibault; Hervier, Ariane; Bodgan, Vincent

 
9783659255885: Being Small and Managing Communities: An explorative study on how SMEs utilize community management to communicate
Couverture souple
ISBN 10 : 3659255882 ISBN 13 : 9783659255885
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

How do small and medium-sized companies utilize communities to communicate successfully to their consumers? SMEs need to deal with community management just as much as large enterprises, if not more. Unfortunately, it is very difficult for small companies' executives to find community management researchers designed for their specific business size. In this thesis, we will propose guidelines for SMEs in order to build their community management strategy effectively working with both the Internet and local communities. These guidelines will be devided into two main strategic steps: (1) A strategic step, where we will propose ways for companies to define their goals, targets, the means they will invest and which tools they will use to deal with community management. (2) An operational step, focusing on the creation and the management of communities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

How do small and medium-sized companies utilize communities to communicate successfully to their consumers? SMEs need to deal with community management just as much as large enterprises, if not more. Unfortunately, it is very difficult for small companies' executives to find community management researchers designed for their specific business size. In this thesis, we will propose guidelines for SMEs in order to build their community management strategy effectively working with both the Internet and local communities. These guidelines will be devided into two main strategic steps: (1) A strategic step, where we will propose ways for companies to define their goals, targets, the means they will invest and which tools they will use to deal with community management. (2) An operational step, focusing on the creation and the management of communities.

Biographie de l'auteur

Ariane H., Vince B. and Thibault L. form a transnational team from ECE Business School and DePaul University specialized in both Business and IT. In this book, they decided to unionize their knowledge on social media, community management and cultures in order to come up with a new vision on communication, closer to today's issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659255882
ISBN 13 
9783659255885
Reliure
Broché
Nombre de pages
128
Coordonnées du fabricant
non disponible
Personne responsable
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