GLOBALIZATION AND PRICING: THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY - Couverture souple

Agneta, Nancy; Odongo, Eston

 
9783659268625: GLOBALIZATION AND PRICING: THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY
Couverture souple
ISBN 10 : 3659268623 ISBN 13 : 9783659268625
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Choosing a pricing objective and a related strategy requires one to carefully consider the company’s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?

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Présentation de l'éditeur

Choosing a pricing objective and a related strategy requires one to carefully consider the company’s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?

Biographie de l'auteur

Many thanks to my family and the USIU-Africa business faculty for supporting me into bringing this work to being. This is just the beginning.Almighty God, all glory to you.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659268623
ISBN 13 
9783659268625
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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