Sales Technology Usage and Outcomes: A Model in the Indian Context - Couverture souple

Upadhyay, Ashwani Kumar; Nandan, Tanuj

 
9783659271472: Sales Technology Usage and Outcomes: A Model in the Indian Context
Couverture souple
ISBN 10 : 3659271470 ISBN 13 : 9783659271472
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Sales Technology Usage and Outcomes: A Model in the Indian Context is based on research done in India to understand the usage of Sales Technology by sales professionals for performing their sales related tasks. This work provides insights on the use of various multivariate analysis techniques like regression analysis, confirmatory factor analysis and structural equation modelling for data analysis. A model has been proposed and tested through Structural Equation Modelling for the adoption and usage of Sales Technology in Indian context. This publication also provides recommendations for how to make sales force automation adoption successful in Indian settings. For researchers insights are given on how to use the various multivariate techniques successfully.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659271470
ISBN 13 
9783659271472
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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