Development communication through media planning: Imperative to Indian Agriculture - Couverture souple

Pradhan, K.; Pradhan, Soma; Sarkar, A.

 
9783659272400: Development communication through media planning: Imperative to Indian Agriculture
Couverture souple
ISBN 10 : 365927240X ISBN 13 : 9783659272400
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

In the realm of the emergence of ‘knowledge driven economy’ vis a vis ‘knowledge driven society’, the need of the hour is to orient the Indian rural people in updating their skill and knowledge for making their identity in this competitive world by utilizing the most modern communication approaches. There is a need to revamp and restructure our placid and stale agriculture into a roaring tiger of agriculture for much needed contribution to Indian economy beyond the present status we are complying with. The concept of development communication arose within the framework of the contribution that communication and the media made to development in the countries of the Third World. Development communications are organized efforts to use communications processes and media to bring social and economic improvements, generally in developing countries. The media can surely act as an effective channel of multidimensional communication by taking problems and concerns of the people to the decision-makers. The role of the media has also to convince the planners, policy-makers and development economists to take up issues and concerns of development of rural areas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In the realm of the emergence of ‘knowledge driven economy’ vis a vis ‘knowledge driven society’, the need of the hour is to orient the Indian rural people in updating their skill and knowledge for making their identity in this competitive world by utilizing the most modern communication approaches. There is a need to revamp and restructure our placid and stale agriculture into a roaring tiger of agriculture for much needed contribution to Indian economy beyond the present status we are complying with. The concept of development communication arose within the framework of the contribution that communication and the media made to development in the countries of the Third World. Development communications are organized efforts to use communications processes and media to bring social and economic improvements, generally in developing countries. The media can surely act as an effective channel of multidimensional communication by taking problems and concerns of the people to the decision-makers. The role of the media has also to convince the planners, policy-makers and development economists to take up issues and concerns of development of rural areas.

Biographie de l'auteur

Dr. K.Pradhan, is an erudite personality in the academic world of Agricultural Extension. With his constructive thought, extreme mettle of innovative ideas, research acumen and strong diligence in academics he has established him as the omnipotent academic member under the aegis of Agricultural Extension with the publication of books and articles.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
365927240X
ISBN 13 
9783659272400
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne