Marketing System of Processed Milk at Mymensingh Town In Bangladesh: Marketing System,Marketing Margins & consumer preferences for Processed Milk - Couverture souple

Mila, Farhana Arefeen

 
9783659292149: Marketing System of Processed Milk at Mymensingh Town In Bangladesh: Marketing System,Marketing Margins & consumer preferences for Processed Milk
Couverture souple
ISBN 10 : 3659292141 ISBN 13 : 9783659292149
Editeur : LAP Lambert Academic Publishing, 2012

Synopsis

The present study is an attempt to examine the marketing system and consumer preference for processed milk at Mymensingh town, Bangladesh. In addition to that, the study covered the impact of melamine contamination specially in marketing cost, net margin as well as consumer behaviour. The study was mainly based on primary data of 90 samples were purposively selected from Mymensingh town. The findings revealed that impact of total marketing costs of all intermediaries’ increased and net margins decreased during melamine detection.In the present study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers’ preference for processed milk was higher than other processed milk (pasteurized milk & Condensed milk) and raw milk. The study will help to knock the door of policy maker in the aspects of processed milk marketing, useful to professionals or different groups involved in the marketing system, researchers, ultimate consumers etc. The study may render as a basis for further study regarding marketing system of processed milk and its consumer preferences as well as the impact of melamine contamination.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Farhana Arefeen Mila is an Ex-Post Graduate Student of the Department of Agribusiness & marketing in the Faculty of Agricultural Economics & Rural Sociology at Bangladesh Agricultural University,Mymensingh,Bangladesh.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659292141
ISBN 13 
9783659292149
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
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