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The process of cross border entrepreneurship: A study analysing the co-evolution of product and market adaptations - Couverture souple

Van Mourik, Laurens J.

 
9783659296093: The process of cross border entrepreneurship: A study analysing the co-evolution of product and market adaptations
Couverture souple
ISBN 10 : 3659296090 ISBN 13 : 9783659296093
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The process of cross-border entrepreneurship clearly distinguishes between different types of companies. Although globalization is increasing rapidly, exact influences of internationalization on the co-evolution of product and market adaptations are still unknown. This explorative study makes a distinction between knowledge intensive and knowledge extensive firms, and between start-ups and experienced companies. With the help of a hereby developed timeline method, the longitudinal processes of product and market adaptations are analysed. Findings of the research indicate that the evolution between product and market adaptations is reciprocal. Lively periods with many adaptations are altered by periods with relatively few adaptations. In addition, clear patterns of and relations between product adaptations and market adaptations are detected for all four categories.

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Présentation de l'éditeur

The process of cross-border entrepreneurship clearly distinguishes between different types of companies. Although globalization is increasing rapidly, exact influences of internationalization on the co-evolution of product and market adaptations are still unknown. This explorative study makes a distinction between knowledge intensive and knowledge extensive firms, and between start-ups and experienced companies. With the help of a hereby developed timeline method, the longitudinal processes of product and market adaptations are analysed. Findings of the research indicate that the evolution between product and market adaptations is reciprocal. Lively periods with many adaptations are altered by periods with relatively few adaptations. In addition, clear patterns of and relations between product adaptations and market adaptations are detected for all four categories.

Biographie de l'auteur

Studied Science and Innovation Management at the Utrecht University. Currently graduating for a second Master's degree in Intercultural Communication (in Spanish).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659296090
ISBN 13 
9783659296093
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
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