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Impact of Indian Stars' Advertisements in Multinational Products: The study of the consumer purchasing behavior of District Gujrat, Pakistan - Couverture souple

Hassan, Ali; Shahid, Kashif

 
9783659301186: Impact of Indian Stars' Advertisements in Multinational Products: The study of the consumer purchasing behavior of District Gujrat, Pakistan
Couverture souple
ISBN 10 : 3659301183 ISBN 13 : 9783659301186
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This study examines portray of Indian stars in multinational products’ advertisements and their impact on the Pakistani consumers as well as their purchasing behavior especially in District Gujrat. Multinational advertisers highlight the product feature in better way and in return get more attention and convince more and more people towards product. For this purpose advertisers are spending money on famous stars to make advertisement attractive. Sample size 100 taken from the District Gujrat (Pakistan) revealed that the majority of the population likes to watch those advertisements in which Indian stars appear. While the respondents’ response shows that Pakistani stars do not have any significant impact on the consumer behavior. This study also explains that Indian stars are influencing their buying decision of the consumers of Gujrat. While respondents are also like to discuss and share the Indian stars ad with peer group. This is also very significant that the rural and urban population is equally receiving ads with same intensity.

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Présentation de l'éditeur

This study examines portray of Indian stars in multinational products’ advertisements and their impact on the Pakistani consumers as well as their purchasing behavior especially in District Gujrat. Multinational advertisers highlight the product feature in better way and in return get more attention and convince more and more people towards product. For this purpose advertisers are spending money on famous stars to make advertisement attractive. Sample size 100 taken from the District Gujrat (Pakistan) revealed that the majority of the population likes to watch those advertisements in which Indian stars appear. While the respondents’ response shows that Pakistani stars do not have any significant impact on the consumer behavior. This study also explains that Indian stars are influencing their buying decision of the consumers of Gujrat. While respondents are also like to discuss and share the Indian stars ad with peer group. This is also very significant that the rural and urban population is equally receiving ads with same intensity.

Biographie de l'auteur

A young researcher and journalist. He earned his BS (Hons) from University of Gujrat, Pakistan. Currently he is enrolled in M.Phil program of Media Studies (Research Track). He has worked with various media and research enterprises.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659301183
ISBN 13 
9783659301186
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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