Articles liés à Effectiveness of FMCG Distribution Channels

Effectiveness of FMCG Distribution Channels - Couverture souple

Bhoyar, Pravin Kumar

 
9783659304125: Effectiveness of FMCG Distribution Channels
Couverture souple
ISBN 10 : 3659304123 ISBN 13 : 9783659304125
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

This book is helpful for those who want to know about how rural market of India, i.e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability,regularity of supply, range of items,and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers' satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectively.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book is helpful for those who want to know about how rural market of India, i.e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability,regularity of supply, range of items,and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers' satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectively.

Biographie de l'auteur

Dr Pravin Kumar Bhoyar has done his BE in Production from Amaravati University, MBA from Pune University and Ph D from Symbiosis International University. He has been into academics for last 9 years. He has published 12 research papers till now. He is an in-charge of the Centre for Corporate Governance and Entrepreneurship program on SIMS campus.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659304123
ISBN 13 
9783659304125
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
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