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Olfactory Profile Development for Low Incomes in China & India: How Cultural Studies on Low Income Consumers in China & India Lead to Develop New Olfactory Profiles - Couverture souple

Gauthier, Leslie

 
9783659318054: Olfactory Profile Development for Low Incomes in China & India: How Cultural Studies on Low Income Consumers in China & India Lead to Develop New Olfactory Profiles
Couverture souple
ISBN 10 : 3659318051 ISBN 13 : 9783659318054
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Low Income Consumer in China and India is a volatile market which quickly evolves, proposing new olfactive profiles for fast moving consumer goods in these regions of the world requires both the understanding of the consumer and the knowledge of the market for a specific product category. The twofold studies are interdependent and the combination of both plays a key part to engender further work in fragrance development. With the aim to develop new olfactive profiles for detergent, soap and shampoo category for both China and India the study was initiated to explore the cultural and environmental lifestyle of low income consumers in both countries to better understand their olfactive environment, preferences and olfactive “needs” for the future when disposable income will increase.

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Présentation de l'éditeur

Low Income Consumer in China and India is a volatile market which quickly evolves, proposing new olfactive profiles for fast moving consumer goods in these regions of the world requires both the understanding of the consumer and the knowledge of the market for a specific product category. The twofold studies are interdependent and the combination of both plays a key part to engender further work in fragrance development. With the aim to develop new olfactive profiles for detergent, soap and shampoo category for both China and India the study was initiated to explore the cultural and environmental lifestyle of low income consumers in both countries to better understand their olfactive environment, preferences and olfactive “needs” for the future when disposable income will increase.

Biographie de l'auteur

Animated by the passion of fragrance, Leslie develops herself in an international and creative environment. After a MSc. in Pure & Applied Chemistry she successfully graduated from the dual competency of the European Fragrance & Cosmetic Master and the Master of Business & Management of the industry of perfume.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659318051
ISBN 13 
9783659318054
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
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