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Brand Preference Towards Drip Irrigation Systems In Erode District - Couverture souple

K., Kumaresh; S. Praveena, M. Malarkodi

 
9783659336553: Brand Preference Towards Drip Irrigation Systems In Erode District
Couverture souple
ISBN 10 : 3659336556 ISBN 13 : 9783659336553
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

The objective of the study is to identify the brand preference of farmers towards Drip Irrigation Systems in Erode district of Tamil Nadu, India; to identify the factors influencing the preference for the use of a particular brand and to identify the effectiveness of promotional activities followed by Manufacturers /dealers of different brand. The farmers those who are using drip irrigation system were selected purposively. The total size of sample respondents was fixed as 100 farmers and 25 dealers for the study. Most of the farmers felt that by using drip irrigation they are saving the labour cost occupies the first rank followed by easy irrigation. Netafim was mostly used brand by farmers followed by Jain irrigation system, flowtech etc. Most of the dealers’ doing direct approach promotional activities followed by through existing customers. All the dealers of different companies were getting 5-10 Percent of margin for sale of their brand. Most of the dealers felt that credit availability was the important one to influence the brand preference of drip irrigation system followed by good brand image and quality of the product.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The objective of the study is to identify the brand preference of farmers towards Drip Irrigation Systems in Erode district of Tamil Nadu, India; to identify the factors influencing the preference for the use of a particular brand and to identify the effectiveness of promotional activities followed by Manufacturers /dealers of different brand. The farmers those who are using drip irrigation system were selected purposively. The total size of sample respondents was fixed as 100 farmers and 25 dealers for the study. Most of the farmers felt that by using drip irrigation they are saving the labour cost occupies the first rank followed by easy irrigation. Netafim was mostly used brand by farmers followed by Jain irrigation system, flowtech etc. Most of the dealers’ doing direct approach promotional activities followed by through existing customers. All the dealers of different companies were getting 5-10 Percent of margin for sale of their brand. Most of the dealers felt that credit availability was the important one to influence the brand preference of drip irrigation system followed by good brand image and quality of the product.

Biographie de l'auteur

I am K.Kumaresh, Research Scholar, Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. Doing my Ph.D in Management with the specialization of Marketing Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659336556
ISBN 13 
9783659336553
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
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