Articles liés à Effects Of Relational Social Capital On Customer Loyalty:...

Effects Of Relational Social Capital On Customer Loyalty: A Case Of Commercial Banks In Nakuru Municipality, Kenya - Couverture souple

Ole Kulet, Jackson Lemomo; Auka, Daniel; Kipchumba, Simeon

 
9783659348082: Effects Of Relational Social Capital On Customer Loyalty: A Case Of Commercial Banks In Nakuru Municipality, Kenya
Couverture souple
ISBN 10 : 3659348082 ISBN 13 : 9783659348082
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.

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Présentation de l'éditeur

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.

Biographie de l'auteur

Jackson Lemomo Ole Kulet was born in 1976 in Narok County in Kenya.He Holds a BSc-General from Moi University Kenya(2003),Post Graduate Diploma in Education(PGDE) from Egerton University Kenya(2009) and a Masters in Business Administration-Strategic Management Option from Egerton University Kenya(2012).Currently a banker with Barclays Bank of Kenya

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659348082
ISBN 13 
9783659348082
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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