Customer Perception and Buying Behavior w.r.t. In-Flight Shopping - Couverture souple

Srivastava, Mukta; Ali, Syed Azher; Singh, Gunjn

 
9783659348471: Customer Perception and Buying Behavior w.r.t. In-Flight Shopping
Couverture souple
ISBN 10 : 3659348473 ISBN 13 : 9783659348471
Editeur : LAP Lambert Academic Publishing, 2013

Synopsis

Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers’ perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.

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À propos de l'auteur

Mukta Srivastava is a Gold Medalist in MBA. She has got around 4.5 years of experience in academics. Her key strength area is Marketing. She has presented papers in the Conferences at IIM, Kozhikode and IIM, Lucknow, India. She has got 14 publications in various National and International Journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659348473
ISBN 13 
9783659348471
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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