Articles liés à Store Loyalty: The direct & indirect relationship...

Store Loyalty: The direct & indirect relationship determinants of store loyalty - Couverture souple

Bala Jeshurun, Subramania; Aravinth, S.

 
9783659356681: Store Loyalty: The direct & indirect relationship determinants of store loyalty
Couverture souple
ISBN 10 : 3659356689 ISBN 13 : 9783659356681
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Indian Retail sector is vibrant and has become one of the world’s top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image in the current Indian context. About the Book: The text provides a solid foundation that clearly describes the effect of store image towards store loyalty, portraying a complete view of the subject and going further to show how all the pieces fit together.The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1)Practical state of the art approach.2)Enriched with schematic diagrams to understand the issues.3)Wealth of up-to-date statistics goes a long way in critical analysis. 4) Sufficient theory is presented to ensure a complete understanding of the concepts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Indian Retail sector is vibrant and has become one of the world’s top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image in the current Indian context. About the Book: The text provides a solid foundation that clearly describes the effect of store image towards store loyalty, portraying a complete view of the subject and going further to show how all the pieces fit together.The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1)Practical state of the art approach.2)Enriched with schematic diagrams to understand the issues.3)Wealth of up-to-date statistics goes a long way in critical analysis. 4) Sufficient theory is presented to ensure a complete understanding of the concepts.

Biographie de l'auteur

Subramania Bala Jeshrun is working as an Assistant Professor in the Department of Management Studies, The American College, Madurai. He has published/presented research papers in the leading journals and conferences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659356689
ISBN 13 
9783659356681
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
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