Common Attitude Development Towards Advertising In Pakistan - Couverture souple

Ahmed, Qazi Mohammed; Aleem, Majid; Z. Nasir, Fatima

 
9783659359293: Common Attitude Development Towards Advertising In Pakistan
Couverture souple
ISBN 10 : 3659359297 ISBN 13 : 9783659359293
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media advertising including television, radio and newspaper etc.Advertising is considered as both an institution and an instrument in Pakistan. The institution component plays an economic role in our society while the instrument component measures the qualities and failures of advertisements.The analysis reflects that the emotional appeals accompanied by nostalgia highly attract the potential consumer towards advertisements followed by product information & social integration Therefore, this book provides a guideline for advertising companies to not only focus on consumer perceptions but also on the latest promotional gadgets that promote mass media tools.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media advertising including television, radio and newspaper etc.Advertising is considered as both an institution and an instrument in Pakistan. The institution component plays an economic role in our society while the instrument component measures the qualities and failures of advertisements.The analysis reflects that the emotional appeals accompanied by nostalgia highly attract the potential consumer towards advertisements followed by product information & social integration Therefore, this book provides a guideline for advertising companies to not only focus on consumer perceptions but also on the latest promotional gadgets that promote mass media tools.

Biographie de l'auteur

Qazi Mohammed Ahmed, MBA: Studied International Business & Marketing at Nust Business School. Lecturer at Imperial Institute of Technology, Islamabad.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659359297
ISBN 13 
9783659359293
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
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