Service Business Models In The Machine Tool Industry: A Customer-Supplier Perspective - Couverture souple

Copani, Giacomo

 
9783659359583: Service Business Models In The Machine Tool Industry: A Customer-Supplier Perspective
Couverture souple
ISBN 10 : 3659359580 ISBN 13 : 9783659359583
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Industrial services are becoming a fundamental competitive pillar for technology providers. They enable differentiation strategies that are the source of sustainable advantage for suppliers. On the other side, they are the key to deliver superior value to manufacturers that -through services- can adopt latest technologies and extract the maximum potential out of them. However, business model innovation that is required to offer and manage industrial services is a complex process that companies often fail to implement. By taking a multi-disciplinary view and a business to business marketing approach, this book investigates the diffusion of service business models in the machine tool industry, analysing challenges and barriers from a customer-supplier perspective. Multiple sources and research methodologies are combined to study business model innovation mechanisms and relevant variables, leading to a comprehensive framework which contributes to the research progress in this field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659359580
ISBN 13 
9783659359583
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
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