Articles liés à Consumer Behaviour In Rural Market : A Study Of Durables

Consumer Behaviour In Rural Market : A Study Of Durables - Couverture souple

Hundal, Bikramjit Singh

 
9783659361555: Consumer Behaviour In Rural Market : A Study Of Durables
Couverture souple
ISBN 10 : 3659361550 ISBN 13 : 9783659361555
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.

Biographie de l'auteur

Dr. Bikramjit Singh Hundal PhD,MBA,B.Sc (Hons)Eco.is teaching Marketing & Strategic Management in the Deptt. of Commerce & Business Management for the last 28 years.His area of Research is Rural Marketing.He has published 74 research papers in National & International Journals & has supervised 115 Dissertations/Thesis including 7 Ph.D & 3 M.Phil.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659361550
ISBN 13 
9783659361555
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
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