Statistical Models for Customer Relationship Management: A Regression Approach - Couverture souple

Vijayakumar, K.; Pagadala, Balasiddamuni; Mokesh Rayalu, G.

 
9783659364969: Statistical Models for Customer Relationship Management: A Regression Approach
Couverture souple
ISBN 10 : 3659364967 ISBN 13 : 9783659364969
Editeur : LAP Lambert Academic Publishing, 2013

Synopsis

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Vijayakumar K has over 33 years experience in Information Technology including ERP and CRM in State government, PSUs, Private and Global Enterprises. Has over 15 years experience in Siebel CRM implementing CRM solutions including many global Fortune 500 companies. Working for Mahindra Satyam for the past 12 years and currently Heading Siebel CRM

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659364967
ISBN 13 
9783659364969
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
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