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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi) - Couverture souple

Zubair, Nandana; Wadood, Zainab

 
9783659374647: Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Couverture souple
ISBN 10 : 3659374644 ISBN 13 : 9783659374647
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.

Biographie de l'auteur

Nandana Zubair, Masters in Business Administration ( Marketing) from Air University, Islamabad, Pakistan and Zainab Wadood, Bachelors in Business Administration ( Marketing) from Air University, Islamabad, Pakistan.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659374644
ISBN 13 
9783659374647
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
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