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Adoption and Usage of Internet in Small to Medium-sized Enterprises - Couverture souple

Lawrence, Japhet Eke

 
9783659380990: Adoption and Usage of Internet in Small to Medium-sized Enterprises
Couverture souple
ISBN 10 : 3659380997 ISBN 13 : 9783659380990
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Information technology, particularly the Internet has the potential to radically change the way business is conducted, offering a competitive edge and a gateway to the global marketplace. The explosive growth and commercialisation of the Internet has opened up a vast arena providing more opportunities for businesses, particularly SMEs to sell their products and service to a global audience than they would have be able to afford to reach using the traditional methods. Drawing on case studies of SMEs, the book addresses the critical issues of the opportunities and the risk involved in technology adoption as they move into a new electronic business environment. It generates a grounded understanding of the factors that influence adoption and use of Internet technology, such an understanding has been absent from the research and practice discourses on the use of Internet technology in SMEs. The book addresses technology adoption and diffusion in organization in general and SMEs in particular. The book is essential for scholars, practitioners, academicians and educators interested in understanding the factors that influence adoption of information systems in organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Information technology, particularly the Internet has the potential to radically change the way business is conducted, offering a competitive edge and a gateway to the global marketplace. The explosive growth and commercialisation of the Internet has opened up a vast arena providing more opportunities for businesses, particularly SMEs to sell their products and service to a global audience than they would have be able to afford to reach using the traditional methods. Drawing on case studies of SMEs, the book addresses the critical issues of the opportunities and the risk involved in technology adoption as they move into a new electronic business environment. It generates a grounded understanding of the factors that influence adoption and use of Internet technology, such an understanding has been absent from the research and practice discourses on the use of Internet technology in SMEs. The book addresses technology adoption and diffusion in organization in general and SMEs in particular. The book is essential for scholars, practitioners, academicians and educators interested in understanding the factors that influence adoption of information systems in organization.

Biographie de l'auteur

Dr. Japhet Eke Lawrence is currently working as a Senior Lecturer at Nigerian Defence Academy, Kaduna, Nigeria. He received a doctoral degree in Computer Science from the University of Salford, UK, Master degree in Computer Science from South Bank University London, UK, and Bachelor degree in Applied Computing from University of Tasmania,Australia

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659380997
ISBN 13 
9783659380990
Reliure
Broché
Nombre de pages
348
Coordonnées du fabricant
non disponible
Personne responsable
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